Inspired by his lifelong love for jewelry, Imer began working as an apprentice diamond broker in March of 2005 at the shoulder of one of the greats - Don Sexton, a local jewelry and fashion icon. Growing up in Mexico Imer learned at a young age he had a passion for the finer things in life: hard work, honesty, family, fast cars, fine clothes and of course - jewelry. These values and passions of his led to a successful and fast advancement of Imer's career. By 2007 he was promoted to General Manager and later VP of the company.
"I've always loved jewelry. Well I loved nice clothes first and as I got older I started to realize that jewelry was the best, if not only, accessory to any upscale attire. I love to wear the things I sell and I think that's important. I have a passion for what I do, and not just from a business standpoint, I have a personal passion for jewelry making it very easy for me to become passionate about what my customers are looking for.
Jewelry and jewelers are like doctors, and some other daily professionals, you don't think about them until you need one. A good jeweler is overlooked or unknown until the customer has already been burned somewhere else. I want to be the jeweler my customers recommend to their friends."
Imer specializes in large custom pieces as well as smaller more day to day jewelry.