# How To Buy A Diamond

Buying a diamond can be murky waters to wade through for the inexperienced, just like buying a car for the first time.  There is a large amount of valuable information to know that isn't readily available.

# The Truth About Chocolate Diamonds and Why You Should Avoid Them

The truth about chocolate diamonds isn't as sweet as some would think. We're here to tell you let you in on the industry secret everyone but the general consumer knows....brown is bad!

# 😳 Giant 910 Carat Diamond Found In Lesotho

A 910 carat diamond has been discovered in Lesotho. Weighing in at roughly 0.4 pounds, experts project the rock to worth upwards of $40 million. # How To Calculate Pure Gold Content Percentage Always wanted to know what karat weight meant and how to use it? We'll show you how to calculate the pure gold content in any karat weight and make an educated decisions when it comes to purchasing or selling gold items and jewelry! # Is White Gold Really Gold? Gold comes out of the ground yellow, so how is white gold white? Is it really gold? We answer these questions and more in this week's informational blog post! # It's Almost Time For JCK Las Vegas 2017! JCK Las Vegas 2017 is coming quick! This year we're doing something a little bit different to benefit YOU the customer. # What is 14k Gold It's often customers aren't 100% sure what 14k gold is exactly and what that label means. We break down some of the key aspects of 14k gold and what you should know to make an educated purchase. # Carl Gallagher from Shameless' Necklace If you're a fan or not, there's no doubt that Shameless is a popular and compelling show. That being said, one of our employees was watching Season 6 just yesterday and noticed one of our necklaces looks IDENTICAL to the rope chain necklace worn by Carl Gallagher in Shameless!! Carl wears a long, and wide, rope chain yellow gold rope chain necklace in Season 6. Our rope chain. Also long and wide like Carl's. (Click on image to view in our store) Now it's not the same necklace, but it looks too similar not to post the observation! If you'd like to see more necklaces like this or explore our store, please click the button below. This post, in no way, endorses the show Shameless, or any person or activity depicted in the show. # DANGER! Ultrasonic Jewelry Cleaners ## ULTRASONIC JEWELRY CLEANERS GET A BAD RAP. If you search "how to clean jewelry at home" almost all of the results caution against sonic cleaners, and they good reason too, but they're not as dangerous to your jewelry as most people think if you're careful. ## POSITIVES • Ultrasonic cleaners do the scrubbing for you without any scrubbing. • They clean in extremely or impossible to reach places. • They're inexpensive. You can get one on Amazon for around$40.
• Modern at-home sonic cleaners are compact, quiet, and easy to use.
• They can clean more than just jewelry like: eyeglasses, collectibles, dentures, utensils, razor blades, etc..
• Simple to operate - just add water, jewelry-safe solution and go!

## NEGATIVES

• Used improperly they can damage jewelry.
• Some of the bigger commercial units can cost a pretty penny.
• They do omit a soft "buzzing" noise when cleaning that some people don't like.
• Microscopic vibrations can over time loosen the stones in your jewelry. This is easily counteracted by occasionally having your jewelry inspect your pieces.

## POSITIVES WIN.

Why pay for a beautiful D colored stone just to not clean it and have it look like a J?!?

It's pretty easy to see the positives of having an ultrasonic cleaner at home outweigh the negatives. We highly recommend them to all of our customers.

### Use common sense when cleaning your jewelry with an ultrasonic cleaner.

• Don't put fragile stones in one (we wrote an article about fragile stones here).
• Don't submerse your watch heads in them, just clean the bands. Yes, we know your watch is rated for 300m underwater, but it's just a good idea not to test while sitting in a super vibrating bath.
• Don't use any cleaners or solutions in the ultrasonic that are not designed and labeled for that purpose.

Stick to those simple guidelines and your jewelry should come out of the cleaner good as new!